We recently managed to grab some time with Kendra Leaver, Retail Editor and Events Director of Brides Magazine, to talk all things fragrance (and weddings – obviously!) ahead of her big day later this year.
- What are your thoughts on the scenting experience for weddings?
As a bride-to-be (and working at Brides!) – I think it is an absolute must. The perfect example of a brand doing this really brilliantly is Jo Malone. A consultation starts with a glass of bubbly before you go through all their distinctive scents and sumptuous bath & body products. You are given a pampering hand massage and you learn about fragrance combining, the art of layering, scenting a room…….. so not only will you smell fabulous on your big day, the scent of your wedding will fill the venue via candles, diffusers etc
- What products are you loving this season?
I have always been a huge fan of Elemis and they have recently launched a new BIOTEC skincare range. I’m loving the Elemis BIOTEC Skin Energising Day Cream. Not only will this product keep your skin glowing and in tip-top condition, for me it’s a handbag essential as I top-up throughout the day to ensure a gorgeous, vibrant and freshly revived complexion. Don’t leave the house without it!
- And who should we be looking out for?
Fresh are the ones to watch this season. Full of pure, natural ingredients, rich textures and addictive scents FRESH offers a sensorial experience like no other. Take a quiz and find your perfect Mask Match, or find out how they are promoting adventures with world class athletes – they are absolutely offering the 360 experience for their customers.
- Best gifts / favours for weddings
I always think the personal touch is wonderful, something that you have made yourself or taken the time to choose. Making your own sloe gin always goes down well and guests can enjoy it on the night or take it away to keep.
- How would you suggest choosing a fragrance for the groom?
FR.eD (Short for Fragrance Editor) is the Fragrance Finder for the Perfume Society. It is a fantastic place to start. This clever online tool can help you find new fragrances based on scent preferences as well as suggesting replacements for lost or discontinued favourites. Just a few simple questions and you will have a selection of possibilities to try…
- Is it better for a bride to have a long lasting EDP fragrance or to top up with an EDT over the course of the day
I think an Eau de Parfum is a safer option; you need something that will last for at least 3-5 hours, so it is essential to ensure that your first spray of perfume (before getting into your dress to avoid any stains!) is going last until the wedding ceremony is over and you arrive at your reception. A nice idea is to get a sample of your fragrance to give to your maid of honour so that you can top up later in the day.
- Should brides just stick to one fragrance for their big day?
I love the idea of starting with one scent and totally changing it up if you have a party reception in the evening. I would suggest something fresh or light, in-keeping with your flower choice (roses, lilies are always gorgeous!), for the day and then for the evening go for something more adventurous. Dior have launched their new Poison Girl which is simply fabulous and will give you a real boost for your reception party.
- His and hers matching fragrance? Cool or not cool?
It’s a nice idea. Your scents can complement each other. I would recommend playing it safe though, something like Chanel’s Allure Homme and Chanel No. 5 would go together and is a lovely gift idea for you and your partner to open on the morning of your big day!
- What will you be wearing on your wedding day?
Jo Malone Velvet Rose & Oud Cologne paired with Red Roses Body Crème – and I really am saving it for the big day!