As part of our ongoing commitment to fragrance writing, we have been inviting people to tell to us about their favourite perfumes. Here is our second entry, from Michael who is based in France, writing about Old Spice.
Originally launched in 1938, nearly 80 years ago, Old Spice for Men is one of THE classic men’s fragrances and as one tagline says, “If your grandfather hadn’t worn it, you wouldn’t exist!” Shulton’s original Old Spice (rather than Procter and Gamble’s 1990’s concoction) was the first cologne I ever bought. I’m pretty sure the love affair began when my dad was given some for Christmas one year, back when I was in my early teens. I thought it smelt fantastically warm and spicy so I ended up ‘borrowing’ it on a regular basis and feeling about 8-feet tall every time I splashed it on. Although I never got around to surfing monster waves, just hearing ‘O Fortuna’ (the classic 1980’s TV advert music) in my head every time I wore it certainly helped my self-confidence! And while girls still didn’t actually speak to me, I was definitely aware of a lot more curious sniffing wherever I went, and more than once I heard someone walking away asking, “What is that smell?” Even now, I still like to think that these were positive comments and that all those teenage girls are still wondering to this day what that amazing smelling, devilishly handsome young man was wearing! Top notes of orange, lemon, clary sage, spices and aldehydes gave an initial burst of fresh cleanliness before opening into a somewhat floral heart of cinnamon, carnation, geranium, jasmine, heliotrope and pimento berry. The base notes of vanilla, musk, cedarwood, frankincense, benzoin, tonka and ambergris provided that warm and spicy dry down that I remember so fondly.
At this point, I must admit that I have not actually used Old Spice cologne since the 1980’s but I have recently started using the Old Spice shower gel and without fail, every time I get out of the shower, my wife says something along the lines of, “Ooo, you smell nice, what have you got on?” Considering the wide array of gels, lotions and perfumes that adorn most rooms in our house, Old Spice is the only one that gets this reaction! I guess it’s true that women of all ages go crazy for the smell and as the advert used to say, “Old Spice, the classic fragrance. The mark of a man!”
Click here to buy Old Spice.