With more and more consumers turning to online shopping, stores have been pushed to really up their game and offer an exclusive shopping experience for their customers. With this is mind, I can honestly say that Fortnum & Mason has truly achieved this.
I could write a dissertation length blog post on how much I enjoy spending time in F&M, exploring all the different departments, but for now, I’m going to focus on my experience of the Men’s Grooming area. This really is somewhere I could spend all day! The atmosphere is so relaxing and inviting. There’s everything a gentleman could ever need; leather goods, socks, a shoe shining service (which people actually use!!) and most importantly….fragrance!
So what did I discover during my time in store? Well here are my top 5 Fortnum & Mason men’s grooming finds (in no particular order):
F. Trumper, Sandalwood Hard Shaving Soap – I was drawn to this product purely by the packaging! The yellow outer packaging is so eye catching and the beautiful wooden casing just oozes sophistication. Sandalwood is one of my favourite notes as it is so distinctive.
Eight & Bob, Original – The story alone sold this fragrance to me. When JFK was a young student travelling in France he became obsessed with a fragrance someone was wearing and when he returned home he asked for “Eight samples…and one for Bob”. The fragrance became a massive hit in Hollywood and suddenly all the celebs were wearing it. When WWII broke out the fragrances had to be shipped in books to stop them from being intercepted and confiscated which is the inspiration for the brand’s fabulous packaging! And the fragrance is pretty special too. This is definitely one to watch!
Floris, FJ – Named after the founder of Floris, this citrusy and floral fragrance blew me away! As soon as I sprayed it, I was addicted and kept revisiting the blotter – which, by the way, hadn’t lost its top notes. This is definitely a true gentleman’s fragrance.
Hugh Parsons, Piccadilly Circus – Originally a British manufacturer of silk ties and other men’s accessories, Hugh Parsons has a collection of 8 fragrances all based on interpretations of London areas, so of course, I chose Piccadilly Circus. The fragrance itself is a spicy Oriental but what caught my eye was the inclusion of lavender. Lavender is such a calming and familiar smell and nowadays is not used very often in men’s fragrances, so this made me appreciate this fragrance even more.
Piver, Cuir – Cuir (leather in French) would normally make me think of an anamalic fragrance or at least something very dark and mysterious, but this was not the case! Cuir by Piver is a very intriguing fragrance and this is all to do with the honey….yes honey! Who knew that honey and leather would work so well together? The soft leather and deep woods mixed with sweet honey, conjure up something quite mesmerising!