Easter is fast approaching and with it another of those ‘oh so rare’ opportunities to get family and friends sitting down together around the dinner table to eat, drink and be merry. Nothing gives me more pleasure than drinking a fine glass of wine and discussing old memories, politics and future travel experiences with the different generations of the people I love most!
Last Easter found us talking about the fragrances that recalled seminal moments in our lives, the ones that brought back the fondest memories or simply the ones that made us laugh. With a family whose lives have long been intertwined with the fragrance industry, it made for some interesting revelations as follows:
L’Heure Bleue by Guerlain – this soft and romantic fragrance took my aunty back to the period of time when she had just started working in the fragrance industry. For her it was a very poignant memory for once she had started on that fragrant path, she never looked back.
Mandate EDT – this was the first fragrance that my cousin, somehow ‘acquired’ from Boots (I’m never quite sure how he got hold of it) in the early 80’s and consequently it was the first fragrance that I ever wore.
My mother has a strong relationship Dior Diorissimo, it’s the fragrance she got married in and she still wears it regularly. Sweet, flowery and innocent, the fragrance has notes of Lily of the Valley, which was her chosen wedding flower too.
Guerlain Habit Rouge, was the fragrance my father wore the first time he met my mother and she can still recall the strong citrus top notes and the base notes of leather and amber.
DKNY Be Delicious, was one of the first fragrances my little sister ever purchased, all because of the stand out apple shaped bottle and the New York branding. Its a city she was fascinated with when she was a teenager.
Before moving into the fragrance industry in the early 80’s my uncle wore Clinique Tailoring for men, he loved so much that the seat belts in his car smelt of the scent for years to come.
Denim Aftershave, ‘For the men who don’t have to try…to hard!’ stood out in my father’s mind because of the distinctive advert. Take a look.
My grandma still uses Joy by Jean Patou and has done for the past 50 years. This iconic fragrance that was first launched in the 1930’s uses a unique concentration of 10 600 flowers of jasmine and 28 dozens of roses which create the heart of the fragrance. It’s her long standing relationship with a brand that she trusts that keeps her coming back year after year.
Purchase Joy from House of Fraser.